Exclusive Partnership with ProFormance

January 11, 2022 Published by John Ramsey


January 11, 2022

(KENT, Wash) – Pacific Raceways has announced an exclusive partnership with ProFormance Racing School to facilitate recreational sport driving on the legendary 2.25-mile road course. The partnership gives ProFormance the exclusive for-profit use of the raceway to offer lapping programs and high-performance sport driving clinics. The new deal does not affect any of the relationships the raceway has with existing car clubs and race groups that have been mainstays on the schedule.

ProFormance Racing School begins its 28th year this month as Pacific Raceways’ on-site partner.

“The longevity and quality of the partnership we have had with Don and Donna Kitch is unique to racetracks across the country,” said Jason Fiorito, track president. “ProFormance Racing School is a leader nation-wide in providing quality instruction with fun and safe track day experiences. We couldn’t ask for a better partnership with a quality organization that is led by such amazing people.”

Pacific Raceways’ busy calendar is generally full 12-months a year with track days, club dates, racing weekends, drag racing, law enforcement training and manufacturer demonstrations and training. In 2022, ProFormance Racing School will have nearly 100 track dates at the raceway including weekends and weekdays throughout the year and twilight events during the summer months.

“This is an incredible opportunity for our business and customers. Pacific Raceways has been our home for three decades and we are thrilled to continue our special relationship with the Fiorito family and track staff as their exclusive partner,” said Don Kitch, ProFormance Racing School president and chief instructor.

In addition to its fully accredited race licensing program, One-Day High Performance Driving clinics and experiences, lapping programs and private coaching, ProFormance recently announced it will offer a new addition to its lapping program that allows for a third run group for advance sport drivers and race licensed drivers that will allow for an “open track” format of overtaking anywhere on track with a point by.  ProFormance will also offer full race car test and tune dates throughout their schedule.

“In 2022, the open track format will be the next step I driver development for our advance sport drivers,” said Kitch. “I’m confident our clients can enjoy and gain from this program.”

Both Fiorito and Kitch said the partnership extends beyond the barrier walls of the racetrack as ProFormance has been integral in helping Pacific Raceways with a variety of initiatives that happen behind the scenes.

“We are growing the company for the racetrack to be sustainable to future generations of car enthusiasts and race fans and the Kitch family has been instrumental in helping us make that happen,” said Fiorito.  Immediate plans call for five 40,000-square foot buildings of garage and shop space for car devotees and innovation companies. The raceway is also working on plans to upgrade the road course to FIA 2 certification, which will include additional runoff areas and new containment systems.

“To keep this historic racetrack alive in unincorporated King County for the past 62 years with all of the influx of new neighborhoods and the county-mandated rules and operating conditions is nothing short of amazing,” said Kitch. “The Fiorito family are heroes for making this happen.”

There are a lot of positive things happening at the raceway that will benefit car enthusiasts, racers, fans and industry innovators for years to come, Kitch added.  “This is an exciting place to be and we want to be part of it.”

About Pacific Raceways

Historic Pacific Raceways has been “The Place to Race” since opening its doors on July 4, 1960. The 320-acre complex east of Auburn is home to an NHRA championship quarter-mile drag strip, club racing 2.25-mile road course, motocross complex, pro/recreational karting track and fully-accredited road racing school. The facility, which is operational 12-months a year, will open Pacific Motorsports Park and Pacific Innovation Center in 2022 featuring 200,000-square feet of leased garage and shop space. The legendary racetrack has featured international and nationally acclaimed drivers such as Dan Gurney, Mario Andretti, Mark Donohue, Roger Penske, Graham Hill, Pedro Rodriguez and Dale Earnhardt, Sr. On the dragstrip, racing legends such as Don Prudhomme, Jerry “The King” Ruth, Shirley Muldowney, Don Garlits and John Force have collected trophies on the quarter-mile. It hosts the annual NHRA Northwest Nationals, one of 24 stops on the touring professional NHRA Camping World Drag Racing Series each summer for the last 33 years. The raceway has been owned by three generations of the Fiorito family. More information is available at pacificraceways.com, on Facebook at the place to race or by calling (253) 639-5927.

About ProFormance Racing School

ProFormance Racing School is the premier performance driving school in the Pacific Northwest. A national leader in the industry, ProFormance has been helping drivers at all levels achieve their goals since 1987. At ProFormance, the subject is cars, the staff are top-flight instructors, and the students are novice, intermediate drivers, experienced racers, groups and corporations. The school offers a complete roster of programs including the One-Day High Performance Driving Experience, SCCA/ISCC/SOVREN accredited competition curriculum, private coaching and lapping programs. In addition to programs for auto dealerships and corporate team-building events. More information is available at proformancracingschool.com or by calling (253) 630-5130. ProFormance Racing School is located at Pacific Raceways.